Media Planner

Overview

Business Contents / Description:

• Identify clients’ marketing challenges and determine the most effective online and offline media investments. Develop media strategies, including investment calculations and KPI settings.
• Utilize global tools to analyze target consumer behavior and select optimal media channels. Consistently formulate the best media mix.
• Select specific media and formats to create actionable plans from the chosen channels, and define KPIs for each medium. Provide direction to the buying team and digital operations team.
• Monitor the performance of created media plans and provide regular reports with a marketing perspective. Offer ongoing recommendations for improvement.
• Create necessary documents and deliver direct presentations to clients for all the above areas.

Eligibility:

• Minimum 3 years of experience proposing marketing solutions using media at an advertising agency, media representative, or media company.

Language Ability

• Japanese: Presentation-level fluency (Speaking: Fluent, Reading and Writing: Business level)
• English: Speaking: Business-level proficiency, Reading/Writing: Client-capable level

Desired profile

• A mindset that enables you to sincerely address clients’ marketing challenges and thoroughly consider the optimal solution.
• The ability to document ideas in clear, concise language that resonates with the audience, and to articulate them effectively.
• The drive to continuously expand your knowledge by proactively learning about and adapting to new media and industries.
• Creative thinking that allows you to develop and propose innovative ideas, unconstrained by conventional media approaches.