Field Marketing Specialist
Overview
Placement Type:
Temporary
Compensation:
£54,000-£64,438 per annum, pro rata-PAYE
Start Date:
June/July 2024
We seek a dynamic Field Marketing Specialist adept at developing and managing field-based demand generation campaigns to build awareness, build pipeline and accelerate opportunities to achieve ACV. This role, reporting to the head of UKI Adaptive Planning Marketing, is supporting the growth targets for a crucial market/customer segment in the UK & Ireland.
This person will champion a data insight approach and ensure the successful execution of marketing campaigns in the UK&I. This role requires a high level of hands-on execution, collaborating with local, EMEA cross-functional marketing teams, as well as Sales and Go-To-Market (GTM) stakeholders for optimal success.
This is a 12-month contract, offering £54,000 – £64,438 per annum, pro rata (PAYE).
About the Team
The UKI Adaptive Planning Field Marketing focus is to build and execute integrated marketing programmes that drive pipeline growth and also deliver tangible ACV to fuel the continued success of Adaptive Planning in the UKI region. We are a trusted strategic partner to the UKI sales business and go beyond conventional marketing approaches. We delve deep into data-driven insights to engage and activate audiences across various channels, empowering us to make bold decisions that directly impact our business outcomes. What sets us apart is our unwavering commitment to collaboration. We operate seamlessly as one cohesive team, uniting with our UKI, EMEA and Global marketing counterparts under one Integrated GTM strategy. This alignment ensures not only synergy but also a shared sense of purpose and success.
You will
-Use data insights to inform decision-making and execute high-quality campaigns and events for a market segment aligned closely with the overall marketing and business objectives for the UK & Ireland.
-Lead the planning and execution of integrated marketing campaigns, encompassing but not exclusively events, digital, outbound sales, and social.
-Seamlessly deliver marketing initiatives, executed within budget, logistics, timelines & vendor management
-Track and report on performance of the marketing activities against KPIs and ROI to maximise impact, engagement and future planning
-Collaborate with the partner and channel ecosystem, creating co-marketing programmes
-Collaborate closely with UK&I sales leaders and GTM teams e.g. pre-sales, partners, and Customer success. As well as EMEA and Global Marketing e.g. Digital, Campaigns, Product Marketing, Partner Marketing, ABM to integrate and execute high performing, compelling and relevant marketing programs
-Be responsible for communications with the sales team on Marketing activity
Proactively bring new ideas and improved processes to the team for consideration. Think differently and execute exceptionally.
Basic Qualifications:
-The ideal candidate is a self-starter with a natural curiosity to learn and to explore
-Solid understanding of and demonstrated experience in developing, executing and measuring campaigns and events
-Results-driven with excellent problem-solving skills
-Proven ability to thrive in a matrix, multi-stakeholder environment
Other qualifications
-Track record of managing multiple marketing programs simultaneously
-Enthusiasm for challenges and strong work ethic with a ‘can do’ attitude
-Objectivity and openness to others’ views while continuously building a positive team spirit
-Ability to deliver on time while achieving or exceeding business goals
-Experience in building, launching and reporting on campaigns using Salesforce and Tableau
If the above sounds like you and this role aligns with your future goals, contact Aquent today!
The next steps will be shared with shortlisted candidates by 3:00PM on Monday 1st July
We’re looking forward to hearing from you!
Client Description
Our Client is an American on‑demand software vendor that specialises in applications for HR, finance and planning. Having designed for government agencies, educational institutions, and some of the world’s largest corporations, they set themselves apart from their competitors as the only ones seamlessly integrating modern and futuristic developments into their existing systems.
Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.