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2026 Salary Guide

Features salary benchmarks for 190+ roles across marketing, creative, technology, and emerging AI-related roles. Make smarter compensation and hiring decisions in a complex and rapidly changing talent marketplace.

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What's Inside

Overview

The 2026 Salary Guide delivers up-to-date information on 2026 hiring trends, workplace insights, and the salaries you need to build high-performing teams.

Now including City Multipliers

Use city multipliers to pinpoint salary benchmarks in Amsterdam, Rotterdam, The Hague, Eindhoven, and other key regions.

Director-Level and Above Salaries

Benchmark director-level and above salaries by company size and role, and see why senior leadership continues to command a premium.

Salaries for Emerging Roles

See salary data for emerging and in-demand roles, including AI Product Manager, Technical Artist, Creative Technologist, and NLP Engineer.

Freelance Talent

Access freelance hourly rates across tech, data, and product, and learn how to navigate the evolving ZZP landscape while mitigating risk and bridging critical skills gaps.

Strategic Recommendations

Get a clear playbook to prioritise pay for high-leverage skill stacks, strengthen retention, and support internal mobility.

AI changes everything

This year, AI has dominated headlines and changed the hiring landscape, so we’ve highlighted some of the most cutting-edge job functions across the industry with salary data available for these and other emerging AI roles in our guide.

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AI Product Manager

The bridge between business needs and technical reality. The AI PM role has evolved from a niche title to one of the most critical leadership positions in tech. AI Product Managers oversee the lifecycle of an AI product, ensuring it actually solves a customer problem. 

This role has become one of the most competitive and well-compensated specialisations in the technology sector. AI Product Managers are among the highest-paid emerging roles in the Netherlands, commanding a premium salary as high as €101,014 per year.

AI Automation Engineer

Automation Engineering is undergoing one of the most significant transformations in the entire tech sector. Gone are the days of strict “if-then” rules to handle repetitive tasks. This role has pivoted toward intelligent automation, where you build systems that can think, adapt, and learn. 

As of early 2026, the demand for Automation Engineers in the Netherlands continues to grow, driven by the massive expansion of smart manufacturing, data centers, and AI-integrated systems.

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A vibrant, pink-toned portrait of a man with long hair and round glasses, looking directly at the camera. The image features digital glitch effects and translucent white code overlays related to 3D modeling, game development, and AI artistic competencies.

Technical Artist

Technical Artist (TA) roles and responsibilities are rapidly evolving. Technical Artists not only bridge the gap between artists and programmers, they also now work at the intersection of creative intent and generative models.

As gaming and film studios move away from manual execution toward generative workflows, they need TAs to build the infrastructure that makes AI usable for artists. In this setting, they integrate tools like Stable Diffusion, ComfyUI, or proprietary LLMs directly into software like Maya, Houdini, or Unreal Engine.

Synthetic data is the fastest-growing sub-sector for Technical Artists outside of entertainment. These TAs use game engines such as Unreal or Unity to build hyper-realistic 3D environments.

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