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Marcom & Merchandising Manager

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We're looking for a Marcom & Merchandising Manager for our client in Houston. This is a temp-to-perm position.

This candidate will be reporting to Director, MARCOM & Merchandising, and you'll be responsible for developing and implementing marketing activities including national and account-specific
promotions, displays, merchandising, brand and category education, traffic drivers, sales tools, and program performance analysis for key accounts. Contribute to the team’s efforts to
drive revenue and margin. Support multiple product categories i.e., wiper blades, appearance chemicals and performance chemicals across multiple key accounts. Lead/Support strategic
initiatives: grassroots, consumer relationship management (CRM) & corporate PR.

JOB ACCOUNTABILITIES
1. Manage development and implementation of highly focused programs for top company brands.
2. Manage development and implementation of integrated marketing activities with key retailers.
3. Manage and coordinate grassroots events, CRM activities and public relations.
4. Ensure all customer and promotional messages are consistent with brand strategy and
deliver against customer and consumer insights.
5. Work with sales and customers to identify and implement traffic drivers to support
initiatives. This could include media tags, radio, FSIs, direct mail, email blasts, etc.
6. Work closely with supply chain, agencies, sales, and customers to develop and coordinate successful and on time implementation of marketing programs resulting in increased
customer support of the brands. Tools include: customer specific promotions, special packs and displays, point-of-sale materials, circular ads, consumer education, trade programs, etc.
7. Perform analysis of programs and displays to determine margin, revenue, ROI, etc. In addition, perform post-analysis of executed promotions and displays to determine the
success or failure, as well as future viability.
8. Financial analysis includes familiarity with financial statements, key account discount levels, and product profitability.
9. Working with Director, MARCOM & Merchandising, develop promotional plans and calendars for key accounts. Work closely with sales managers and customers to ensure
successful sell-in of new items and programs.
10. Provide input to sales for line reviews, and in many cases, join sales in customer meetings.
11. Develop and maintain relationships with suppliers, manufacturers and retailer marketing
departments.
12. Proactively seek out strategic partners and cross merchandising opportunities both inside and outside the categories.
13. Set clear priorities and reduce complexity.
14. Create a sense of team via strong cross functional management skills.
15. Grasp opportunities with enthusiasm and take on tough challenges.
16. Manage and be accountable for a balanced budget.
17. Meet the needs of multiple groups including supply chain, finance, 3rd party manufacturers, sales, brand marketing, consumers and customers.
18. Thoroughly evaluate each opportunity and consult with both brand and sales on ways to improve the financial performance or performance in the marketplace.
19. Meet tight timelines due to difficult customer requests.
20. Swiftly move between strategic selling and tactical support, on multiple products for multiple customers.
21. Other duties as assigned.

Interest or experience in the automotive category is preferred and considered a plus.

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