Marketing Executive

Overview

Aquent is proud to partner with a global leader in media and entertainment, renowned for creating and distributing premium and popular content worldwide. This innovative company connects with audiences across various platforms, from traditional packaged goods to cutting-edge digital media, shaping the future of entertainment. Their international licensee office plays a pivotal role in developing and coordinating sales and marketing strategies across numerous global regions, ensuring content reaches consumers through third-party partners and direct-to-consumer channels.

Are you ready to unleash your marketing prowess and make a tangible impact on how beloved stories and entertainment reach audiences globally? Step into a pivotal role within the International Licensee Marketing team, directly influencing the successful distribution and promotion of iconic films and series. This is an incredible opportunity to be at the heart of bringing world-class entertainment to international markets, ensuring partners have the resources they need to captivate audiences worldwide. Your contributions will be instrumental in shaping marketing strategies, driving engagement, and connecting millions with the content they love.

Key Responsibilities

• Serve as the primary contact for asset queries, ensuring all necessary marketing materials and creative assets for new content releases are provided to partners clearly, accurately, and timely.
• Manage the creative review and approval process for partners’ creative submissions, leading engaging creative discussions.
• Collaborate with internal departments to source essential information and creative assets, secure necessary clearances, and guide partners on proper usage.
• Oversee the creation of organic social content to support content releases, working in collaboration with an intern.
• Manage the promotional approval process for brand partnerships, including reviewing concepts, providing initial feedback, and facilitating approvals with various internal teams.
• Support Marketing Managers with campaign reviews, implementation, monitoring, and the creation of new promotional assets for the extensive content library.
• Collaborate with Marketing Managers to identify and capitalize on opportunities to promote the content library through new content slates, tactical initiatives, seasonal campaigns, or other key moments throughout the year, maintaining a comprehensive annual promotional calendar.
• Share timely marketing updates with partners monthly and coordinate the collection of best practices with an intern to disseminate across the wider team.
• Support the development of promotional activities, coordinate and meticulously check implementation, channel activities through the relevant approval processes, and collate results for comprehensive wrap reports.
• Brief creative concepts to external agencies and diligently monitor the approval process with internal teams.
• Support Marketing Managers by gathering key updates and information for significant new content releases and episodic titles.
• Oversee the setup of local partners within internal systems and processes, providing crucial troubleshooting support. Work with an intern to identify and create optimized processes for information supply to all clients.
• Ensure all necessary materials for marketing key content are provided to partners via internal systems and communication channels in a clear, accurate, and timely manner.
• Coordinate the creative approval process for all materials submitted by partners for review.
• Work closely with the Marketing team to develop and present compelling content slates, innovative marketing strategies, and exciting opportunities to partners via virtual calls and conferences.
• Attend regular calls with internal teams and external speaker sessions, actively identifying market opportunities and providing valuable feedback to the internal team.
• Provide general ad-hoc day-to-day support as required to ensure smooth team operations.
• Stay continuously updated with relevant industry news, including content performance and marketing trends, to assist the Marketing team in providing partners with relevant information via internal platforms and newsletters.

Must-Have Qualifications

• Demonstrated marketing experience in a dynamic and fast-paced work environment.
• A genuine passion for compelling content and emerging technologies, including a strong understanding of online platforms for marketing.
• Mandatory computer literacy, with excellent proficiency in standard office software (e.g., word processing, spreadsheets, presentations).
• Proven creativity and innovative thinking.
• Exceptional clear and concise communication skills (both oral and written), capable of effectively engaging with all levels internally and externally.
• Strong business acumen and mathematical skills.
• A high interest in industry developments within the entertainment space.
• Previous work experience in a corporate environment, ideally within the content distribution industry.
• Demonstrated knowledge of the content distribution industry and an overall keen interest in developments within the entertainment landscape.

Nice-to-Have Qualifications

• Experience navigating international markets and managing relationships with multiple stakeholders.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.