Copywriter (Branding)

Overview

We’re looking for an experienced Brand Copywriter to support the development of copy for a new destination campaign for our client. Ideally, you’ll have experience working with cultural, arts or museum organisations and a strong track record of creating distinctive, strategically driven campaign copy.

The campaign aims to increase awareness and consideration among new audiences, repositioning the client as more than a museum by communicating the breadth of its offer and the emotional value of a visit.

Project Scope (3 Days)

Day 1

Review the campaign brief, audience insights, previous stakeholder feedback and visitor comments.
Develop an understanding of the strategic direction, campaign objectives and creative opportunity.

Days 2–3

Develop copy for one shortlisted creative route, including:
Campaign headlines
Supporting copy
Calls to action
Short descriptive blurbs for use across campaign assets
Ensure copy is strategically led, distinctive and adaptable across digital, social and out-of-home (OOH) channels.
About You

You’ll have:

Proven experience as a brand or campaign copywriter.
A strong portfolio demonstrating impactful brand and campaign work.
Experience translating brand strategy and audience insights into compelling creative concepts.
Excellent writing skills with the ability to adapt tone and messaging across multiple formats.
Ideally, experience working within the cultural, arts, heritage or museum sector.