Freelance Social Media Specialist (Paid Social)

Overview

We are looking for a Freelance Social Media Specialist (Paid Social) 

This is purely paid social across Meta, TikTok and YouTube.

Key Responsibilities:

    •    Manage and optimize paid and organic campaigns across SEO, SEM, social media, email, and display advertising

    •    Analyze data and performance metrics, leveraging insights to optimize campaigns and maximize ROI.

    •    Manage digital advertising budgets, ensuring efficient allocation across channels to meet KPIs

    •    Implement and manage marketing automation tools for email marketing, lead nurturing, and customer segmentation.

    •    Monitor industry trends and competitors, identifying opportunities to enhance digital marketing efforts.

    •    Collaborate with cross-functional teams, including product, sales, and creative teams, to align digital marketing initiatives with business goals.

    •    Report on campaign performance, providing actionable recommendations to senior leadership.

Requirements:

    •    Proven experience (3-5+ years) in social media with a strong focus on paid media, SEO, and content marketing.

    •    Expertise in digital marketing tools such as Google Analytics, Google Ads, Meta Ads Manager, HubSpot, or similar platforms.

    •    Strong analytical skills, with the ability to interpret data and optimize campaigns accordingly.

    •    Hands-on experience managing paid social, search, and programmatic campaigns

    •    Ability to think creatively and strategically, ensuring marketing campaigns align with overall business objectives.

    •    Experience with A/B testing and conversion rate optimization (CRO) is a plus.

This role is open for a limited time only