Marketing Specialist

Randstad Netherlands
€ 2.900,- gross
Start date:
Posted By:
Andy Corinde

Job Description:






Based in the European Headquarters in Amsterdam area, you will be joining the Geo

brand team where we grow the future of sports culture and own the

brand & business. You will support the clear coordinated brand strategy, ensure

content and digital operational excellence on product marketing, and activate against

key  plans & projects via our full mix of Client-owned and partner channels for

the consumer.



As the EMEA  Digital Marketing Specialist, you are part of the EMEA

 Brand Marketing Team, reporting directly to the EMEA  Marketing

Manager. You are responsible for working with a team to deliver integrated plans to

the consumer through digital journeys, services, and experiences. This role is

encouraged to help the team with seasonal executions and support collaboration

with the rest of the consumer construct teams to ensure cohesive and consistent

messaging to our consumers.

You will understand the key business drivers and use this expertise in your work.

You will seek to expand conceptual knowledge in your own field and broaden your

skills. You are able to support multiple partners and undertake multiple workstreams

whilst obsessing the last mile to ensure success. You are flexible, agile, positive and

always engaged.

A key part of this role is to think digitally first. As we accelerate our Client Direct

growth, it will be key to understand our consumers’ digital behavior and be able to

apply this to build cohesive, digitally-led campaign rollout plans across Client’s full

digital channel mix. You will be a driving force in briefing & executing end-to-end

marketing campaigns with our Client members at the heart of it.


The  Digital Marketing Specialist Role will support seasonal marketing plans

within the long-term consumer concepts through primarily driving digital product

marketing initiatives & seasonal stories. You will plan out, execute and report on the

digital journeys: cleaning up digital run-of-show and editorial, delivering placements

in partnership with global team, following up to ensure right placements go live at the

right time, connecting with right people.

This allows us to drive consistency and to remain fully committed to innovation and

the consumer daily. You will identify new and innovative ways to add value to our

members. Your role will require you to be digitally-centric and consumer-focused.


You will also need to partner closely with other dimensions of the Women’s, Men’s &

Kids’  team to ensure we build integrated and holistic channel plans for the

right audiences.

You will focus your work on and in support of timely and effective delivery of

seasonal and daily Marketing Plans through extensive cross-functional collaboration

with other departments such as Consumer Direct Marketing, Creative, Catalyst

Brand Management, Merchandising, Comms & Sports Marketing, and other relevant



In tight-knit collaboration with key partners and leadership within marketing teams,

you will align & execute marketing plans focusing on digital journeys. Your day-to-

day communication will sit significantly within your team and therefore your style and

influence will have to be empathetic to all team styles. You are collaborative,

intuitive, and improve the efficiency of individual as well as collective thinking. You

multiply the opinions and expertise of those you engage with in order to elevate

thinking that leads to new opportunities to continue to apply new thinking. In your

role, you will also act as a support to the EMEA  Marketing Manager in wider

seasonal discussions and influence organizational needs/processes that should be

implemented in order for plans to be executed to the highest standard.



Leadership & Functional Competencies

This role requires individuals to:

 Have a minimum of 3+ years of experience in brand and/or brand functional


 Brand Management: Assist in the development and timely execution of seasonal

and daily Marketing Plans.

 Digital Attitude – think digital-first. Be able to understand & apply digital

consumer behavior and apply that to build cohesive, digitally-led campaign rollout

plans across Client’s full digital channel mix.

 Have understanding of the digital platforms, their management and purpose.

 A strong ability to solve challenges and solutions-oriented attitude, be proactive

and not wait on things to come.

 Able to communicate in detail and organise process connecting multiple


 Apply standard methodologies and learn from the marketplace, consumer,

business to improve the plans.

 Analyse consumer behaviour data and support in the execution of marketing


 Showcase a desire & willingness to adapt in an agile fashion to our consumers

and organization's needs to deepen our relationships with members.

 Embrace change, accept it is needed, and work through situations where

information, instructions, objectives are ambiguous.

 Foster effective teamwork and support team decisions and promote team spirit.


 Collaborate & Support the City leads were needed to drive execution of the

Marketing Initiatives.

 Modern Consumerist - Ensure the member & product innovation is at the

forefront of all planning and execution. Demonstrate an understanding of the

 dimension of consumers and the ability to connect with them through a

sports and streetwear cultures lens.

 Knowledge of and/or worked within EMEA marketplaces and cities

 Direct Marketing knowledge/experience is preferred.

 Embody Client D&I values and Maxims (guiding principles), always.