EMEA DIGITAL MARKETING
Based in the European Headquarters in Amsterdam area, you will be joining the Geo
brand team where we grow the future of sports culture and own the
brand & business. You will support the clear coordinated brand strategy, ensure
content and digital operational excellence on product marketing, and activate against
key plans & projects via our full mix of Client-owned and partner channels for
WHO ARE WE LOOKING FOR?
As the EMEA Digital Marketing Specialist, you are part of the EMEA
Brand Marketing Team, reporting directly to the EMEA Marketing
Manager. You are responsible for working with a team to deliver integrated plans to
the consumer through digital journeys, services, and experiences. This role is
encouraged to help the team with seasonal executions and support collaboration
with the rest of the consumer construct teams to ensure cohesive and consistent
messaging to our consumers.
You will understand the key business drivers and use this expertise in your work.
You will seek to expand conceptual knowledge in your own field and broaden your
skills. You are able to support multiple partners and undertake multiple workstreams
whilst obsessing the last mile to ensure success. You are flexible, agile, positive and
A key part of this role is to think digitally first. As we accelerate our Client Direct
growth, it will be key to understand our consumers’ digital behavior and be able to
apply this to build cohesive, digitally-led campaign rollout plans across Client’s full
digital channel mix. You will be a driving force in briefing & executing end-to-end
marketing campaigns with our Client members at the heart of it.
WHAT WILL YOU WORK ON?
The Digital Marketing Specialist Role will support seasonal marketing plans
within the long-term consumer concepts through primarily driving digital product
marketing initiatives & seasonal stories. You will plan out, execute and report on the
digital journeys: cleaning up digital run-of-show and editorial, delivering placements
in partnership with global team, following up to ensure right placements go live at the
right time, connecting with right people.
This allows us to drive consistency and to remain fully committed to innovation and
the consumer daily. You will identify new and innovative ways to add value to our
members. Your role will require you to be digitally-centric and consumer-focused.
You will also need to partner closely with other dimensions of the Women’s, Men’s &
Kids’ team to ensure we build integrated and holistic channel plans for the
You will focus your work on and in support of timely and effective delivery of
seasonal and daily Marketing Plans through extensive cross-functional collaboration
with other departments such as Consumer Direct Marketing, Creative, Catalyst
Brand Management, Merchandising, Comms & Sports Marketing, and other relevant
WHO WILL YOU WORK WITH?
In tight-knit collaboration with key partners and leadership within marketing teams,
you will align & execute marketing plans focusing on digital journeys. Your day-to-
day communication will sit significantly within your team and therefore your style and
influence will have to be empathetic to all team styles. You are collaborative,
intuitive, and improve the efficiency of individual as well as collective thinking. You
multiply the opinions and expertise of those you engage with in order to elevate
thinking that leads to new opportunities to continue to apply new thinking. In your
role, you will also act as a support to the EMEA Marketing Manager in wider
seasonal discussions and influence organizational needs/processes that should be
implemented in order for plans to be executed to the highest standard.
WHAT YOU BRING TO CLIENT:
Leadership & Functional Competencies
This role requires individuals to:
Have a minimum of 3+ years of experience in brand and/or brand functional
Brand Management: Assist in the development and timely execution of seasonal
and daily Marketing Plans.
Digital Attitude – think digital-first. Be able to understand & apply digital
consumer behavior and apply that to build cohesive, digitally-led campaign rollout
plans across Client’s full digital channel mix.
Have understanding of the digital platforms, their management and purpose.
A strong ability to solve challenges and solutions-oriented attitude, be proactive
and not wait on things to come.
Able to communicate in detail and organise process connecting multiple
Apply standard methodologies and learn from the marketplace, consumer,
business to improve the plans.
Analyse consumer behaviour data and support in the execution of marketing
Showcase a desire & willingness to adapt in an agile fashion to our consumers
and organization's needs to deepen our relationships with members.
Embrace change, accept it is needed, and work through situations where
information, instructions, objectives are ambiguous.
Foster effective teamwork and support team decisions and promote team spirit.
Collaborate & Support the City leads were needed to drive execution of the
Modern Consumerist - Ensure the member & product innovation is at the
forefront of all planning and execution. Demonstrate an understanding of the
dimension of consumers and the ability to connect with them through a
sports and streetwear cultures lens.
Knowledge of and/or worked within EMEA marketplaces and cities
Direct Marketing knowledge/experience is preferred.
Embody Client D&I values and Maxims (guiding principles), always.