Consumer Insights Expert
We are looking for an expert in consumer insights to work on all major insights work for the marketing department with a specific focus on quantitative surveys, specifically the global brand tracker.
Responsible for building the primary insights projects which inform the marketing planning process, and leads all communication testing and development regardless of the methodology.
Concretely the main tasks will consist in:
• Lead, manage and develop the global brand tracker and ensure it is impactful in the brand and marketing planning and assessment process.
• Lead all marketing and communication primary insights work for TH global.
• Working with commercial and digital insights tools in combination with primary sources, secure integration of all the different marketing KPI tools to deliver a coherent pov on overall marketing ROI
• Responsible for the development and leadership of all major quant projects globally.