Having an impressive portfolio is key to landing your dream job, but what does that really mean? Gone are the days where presenting your portfolio meant simply going through pages of your previous work and name dropping the clients you’ve worked with. Although this is still important, most potential clients will be looking for more. Your portfolio should be an extension of yourself and provide an insight into who you are, what you can do and the style of your work.
In the tech space, this can be particularly challenging as your portfolio is your own website. You need to think of it not only as a personal project, but also as a platform for your personal brand.
Here are our top tips for getting it right.
Great page functionality - this might sound obvious, but if the client can’t use your website then they can’t see your work! Make sure the navigation is easy and the information is clear.
Quick load time - slow load times have a direct correlation with page abandonment and our attention spans are only getting shorter, so make sure your site is fast.
Good UX - you might not be a UX Designer, but you can still make sure your site is intuitive, consistent and interactive.
Responsive - your site should work across all platforms (desktop, mobile, tablet) and adhere to all the latest standards. If it doesn't you should be able to explain why not.
Show your work - it is important to link to your previous projects, be sure to be specific about the exact sections of the site that you worked on.
Make it pretty - clients will always look at the visuals of your site so it’s important to show that you have a basic understanding of design. It’s also not cheating to collaborate with a designer if you feel you want to!
Include a bio - keep this short and concise but make it fun and interesting, show your personality. Don’t be afraid to include some personal information about your likes and hobbies.
Social links - make sure you link to your social profiles, especially your LinkedIn account and GitHub repository.
Testimonials - have you had endorsements from clients or recommendations on LinkedIn? Use them! It’s a great way to show that you are a team player and enforce your skills.
Remember, your website should be an ever-evolving piece of work and it’s important to keep it constantly updated. As your skills and experience change, so should your portfolio. Look at your site as the ultimate self-initiated project and make it something you are proud to showcase.