For anybody who works in a marketing environment, there are certain terms that crop up on a daily basis. These are common buzzwords that have become a part of every marketer’s vocabulary. To anyone outside of the sector they may just seem like jargon, but understanding these terms and what they mean for your digital marketing strategy could mean the difference between running successful campaigns and being left behind!
In our new video series ‘Buzzword Alert!’, we break down some of the most popular buzzwords to help you better understand their meaning and their application. And, if you want to learn more or you’re looking to hire digital marketing staff, be sure to download our Digital Marketing Hiring Guide.
Marketing Buzzword #1 - Attribution Modelling
Attribution modelling is a set of rules that attributes success of marketing activity to various touch points. The goal is to isolate which marketing tactics are working and which may be underperforming.
Marketing Buzzword #2 - Omnichannel Marketing
Omnichannel Marketing is a strategy that approaches various channels as one broad delivery mechanism. From your website, to social, to email, and everything else, the goal is to create a truly seamless experience across devices and platforms.
Marketing Buzzword #3 - Marketing Automation
Marketing Automation is a marketing discipline that programmatically choreographs the delivery of personalised messages to drive engagement and conversion.
Marketing Buzzword #4 - Long Tail Keywords
When it comes to search engine marketing, long tail keywords are specific phrases consisting of three or more words. These have less competition and are therefore easier to rank for.
Marketing Buzzword #5 - Inbound Marketing
Inbound Marketing is a marketing initiative that draws customers toward a brand, generating leads and interest.
Marketing Buzzword #6 - Retargeting
Retargeting is an advertising tactic that keeps track of visitors to your site and displays your targeted ads to them when they visit other sites online.
Download our Digital Marketing Hiring Guide to find out more!