Aquent Aquent

Reality Marketing

Reality Marketing image
Reality Marketing

Third “vlog” installment. This one was inspired first by Josh Bernoff’s discovery that people don’t trust company blogs and secondly by a comment made by Christopher Penn on Twitter: “I’d actually listen to a cold call from a sales person that said, ‘We’re not thought leaders or anything, but we CAN get shit done for you.’”

So, my take on keeping this blog real, what “reality marketing” might sound like at Aquent, and why marketers should never use the word “best.”

Thoughts?

Comments

comments powered by Disqus

Recent Posts

Pitch tips: Reciprocity image

Pitch tips: Reciprocity

Award-winning TEDx coach and pitch strategist Michael Koenka tackles some common challenges in nailing pitches for startups, investors and agencies.

Pitch tips: The Nod image

Pitch tips: The Nod

Award-winning TEDx coach and pitch strategist Michael Koenka tackles some common challenges in nailing pitches for startups, investors and agencies.