Every week, award-winning TEDx coach and pitch strategist Michael Koenka tackles some common challenges in nailing pitches for startups, investors and agencies.

People might not always like what you have to say, but with this one creative trick they can certainly be more inclined to agree with your request. This week’s pitch tip is all about triggering something we all do naturally, influencing people’s likelihood to say yes to whatever you ask of them. Check it out!