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What Do Digital, Creative and Marketing Talent Want? Aquent Career Motivation Survey Results reveal top tips for a better life at work.

What Do Digital, Creative and Marketing Talent Want? Aquent Career Motivation Survey Results reveal top tips for a better life at work. image
What Do Digital, Creative and Marketing Talent Want? Aquent Career Motivation Survey Results reveal top tips for a better life at work.

Content (not salary) influences job satisfaction
Aquent presents large-scale Career & Motivation Report: ‘What Do Digital, Creative and Marketing Talent Want?

Salary is the most important and most confusing factor in the hiring process of digital, creative and marketing talent. When considering an opportunity, talent consider salary their top priority. However once started in a role,  more value is placed on the content of their work. This is the conclusion of a large-scale Career & Motivation Study carried out amongst 899 digital, creative, and marketing talent and hiring managers. The complete report is available at here

Salary or Content. What do Talent want?
Salary is a confusing factor in the hiring process, both for hiring managers and talent. It remains the key driver for talent when it comes down to deciding whether or not to accept a role. However, at the end of the day it’s not money that influences job satisfaction but the content of the role: 72% of the talent indicate that the job itself determines how happy they are versus salary (56%). Interestingly, 75% of the hiring managers think that salary and financial benefits are the most important job satisfaction aspect for talent. Only 15% of the talent indicate that work is just a job or to make a living. 85% of digital, creative and marketing talent say their work gives them a sense of personal (73%) and social (12%) achievement.

Job content is a game changer
When asked what talent and hiring managers would like to improve, they are aligned on the importance of financial drivers (55%). The mismatch however lies with the emphasis talent place on the content of the role (72%), followed by responsibilities and recognition (both 50%). Hiring managers however have future prospects (52%), impact (37%) and recognition (35%) on their radar as key motivation points.

Professional development is a worthwhile investment
42% of talent indicated learning new techniques/skills was important whereas 66% of managers don’t see this as important. Investing in external technical, business or communication training has its benefits not only for Talent engagement. Survey respondents in the web and mobile development specialties lead the pack in terms of high salaries.
 
Working remotely is important
Hiring managers did not think that the ability to work remotely was as important as talent had indicated. It is particularly important for respondents in Editorial/Content, Web/Mobile Development, and Creative/Design/UX. The importance of working remotely also increases amongst respondents with more years of experience.

Lisa Trapman, Country Manager for Aquent Netherlands: “This study gives us a clear picture of the differences in perception between talent and hiring managers. The emphasis Talent place on the content and working environment has created an opportunity for companies to develop an environment of growth. By investing in the internal culture and finding out the combination of touch-points behind Talent needs, companies will stand out not only to new Talent, but also keep existing teams motivated and engaged.”

Visualize the infographic here and download the full report !


Career Motivation Survey background
In the summer of 2013, Aquent commissioned a survey of 899 digital, creative, and marketing talent and hiring managers in Europe. The goal was to learn what motivates talent to take and stay in a job or assignment and what hiring managers believe motivates talent to take and stay in a job or assignment. The report highlights the results of the survey, examines the differences in talent and hiring manager perceptions, and provides recommendations on how companies can better recruit and retain top digital, creative, and marketing talent.  Download the Career Motivation Survey results on aquent.nl/motivationresults

For more information contact:
Hesther Jolly, Communications
Tel. +31 (0)6.5347.1243

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