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Style Guides, Responsive Logos, User Testing, and Managing Creatives: What We’re Reading

by Steve Singer

Style Guides, Responsive Logos, User Testing, and Managing Creatives: What We’re Reading

We’re reading about creating useful web style guides, approaches to making icons and logos truly responsive, an inexpensive and practical method for setting up usability studies, managing prickly creative folk, and cultivating a true customer service mindset.

What are you reading?

How To Create a Web Design Style Guide

Web design projects today are sprawling and complex. To ensure consistency across various parts of a website, which may be the responsibility of very different teams, as well as to facilitate the ongoing evolution of a site, an effective style guide is critical. This post shows you how to create a style guide covering everything from brand, typography, and color palettes, to imagery, icons, and buttons. It also emphasizes that a good style guide tells you both what to do AND what not to do.

Responsive Icons and Logos for the Responsive Web

“What if we could combine the principles of responsive design with the craft of iconography to find the perfect balance of simplicity in relation to screen size? What if the detail of an icon could change proportionately in relation to the screen width? What if icons could become responsive, adapting to the size of a device?” If you’ve got these types of questions on your mind, this post is for you!

5 Guidelines For Setting Up A Usability Study – Startup Style

“When every penny counts,” writes Alex Humpry-Baker, “it’s hard to convince managing roles to invest time and money in user testing as it is pretty much impossible to foresee what you’ll get back for the investment. However, letting the above sway you from taking the time to actually watch people use your products is ultimately damaging to your business.” Don’t dismiss user testing as a “nice-to-have.” Instead, follow this straightforward, practical, and low-budget technique for organizing and executing a usability study.

Seven Rules for Managing Creative-But-Difficult People

“Suppressed creativity is a malign organizational tumor,” writes Tomas Chamorro-Premuzic in this Harvard Business Review piece focused on managing the “moody, erratic, eccentric, and arrogant” people who just happen to possess the intense creativity that successful businesses need. One recommendation, surround your creative stars with “semi-boring” people! 

The philosophy of great customer service

Derek Sivers founded CD Baby and here shares his approach to customer service (though, he prefers the term “client care”). He invokes "philosophy" in the title because he believes that great customer service is the result of a particular mindset. One aspect of this mindset? A sense of abundance. As he writes, “If you really feel secure, abundant, that you have plenty to share, then this feeling of generosity will flow down into all of your interactions with customers. Share. Be nice. Give refunds. Take a little loss. You can afford it.”

Photo Source (Creative Commons): Pascal.

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