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12 Design Tips from Apple: What We’re Reading

by Steve Singer

12 Design Tips from Apple: What We’re Reading image
12 Design Tips from Apple: What We’re Reading

We’re reading about Apple’s design process, content modeling, the “UX Tipping Point,” a GitHub for designers, and effective presentation design. What are you reading? 

12 design secrets spilled by Jony Ive

When Apple’s Jony Ive recently had a public conversation with the director of the Design Museum in London, Bruce Hein picked out these 12 tips for designers. Among them were Ive’s suggestion that designers focus on making (not just designing), his belief that if you aren’t failing, you aren’t trying, and this thought-provoking gem: “To design something really new and innovative you have to reject reason”

Responsive Content Modeling

“The most important thing anyone can do on a web project,” writes Steve Fisher, “is find its nucleus. The core, that central piece of content around which everything orbits.” In this post, he details a step-by-step process for responsive content modeling that will reveal this content nucleus.

Beyond the UX Tipping Point

“The UX Tipping Point is the moment when an organization no longer compromises on well-designed user experiences. Before they hit the tipping point, they might talk about great design, but they’ll still ship a mediocre experience. However, once they’ve passed it, design has become an embedded part of their culture and DNA.” In this post, Jared Spool describes how Disney got beyond the UX Tipping Point and how other organizations can do so as well.

Ex-Googler Builds A Github For Designers

Pixelapse is attempting to become a Github for designers, allowing the latter to share works-in-progress as well as more polished finished pieces. The idea behind this project is simple but powerful: Great design is open. What do you think?

How to Present to Senior Executives

Although this post by well-known presentation design specialist Nancy Duarte is geared towards those charged with presenting to an organization’s leadership team, the tips apply more broadly to anyone who’s looking to hone their presentation skills. 

Image Source (Creative Commons): Iwan Gabovitch

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