The greater authority a person or brand is perceived to have, the better the chance of being able to exert influence in the marketplace or community.
Bad managers are everywhere, and they leave a bad, lasting taste. So bad, in fact, that employees will leave their job to get away from them.
Presenting: you either love it or hate it. Whether you like it or not, at some point in your life the spotlight will be on you.
Having leaders and senior executives who are part of a company’s social & PR efforts will speak volumes about your brand in a positive way.
Suddenly companies and their boards are starting to take company culture seriously. Why is that?
If you produce the right kind of content, directly targeted to your audience and helpful or inspiring for them in some way, you will break through.
Just as workplaces must keep pace with new ways of doing business in a digital world so too must employees.
You need both capability and character to build reputation to survive and thrive in business today. Through building reputation, you earn trust.
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